Earlier this year, SEOs scrambled to shorten all their title tags in order to appease the new SERP changes by the almighty Google. While most internet users probably never noticed the changes, many SEOs scrambled to measure their title tag length in pixels and was reported early on by Screaming Frog. What were the new length requirements? How would this affect click-through rates? Would our SEO plugins be updated?
It’s no secret in the world of SEO that backlinks are one of the most powerful ranking factors. In fact, some SEOs believe so strongly in backlinks that they place their entire focus on building more and more links to a client’s website. Although even Google’s web spam expert Matt Cutts admitted earlier this year that back links aren’t going away anytime soon, there have certainly been plenty of changes in the way back linking works over the years. If you are using any of the following backlinking strategies, then you are running a major risk of a future penalty for your site.