Writing Valuable Content For Articles
I subscribe to quite a few SEO (Search Engine Optimization) newsletters and blogs. I received a monthly newsletter from a reputable SEO company that sends out a monthly newsletter made up of user submitted articles. I generally appreciate the content and the quality articles that I receive. That's until the newsletter I received the other day.
I by no means want to call out the company so I won't even say what the subject matter was about but the article was horrible. That gave me the idea for this post because I couldn't believe that a newsletter that I've subscribed to for at least 4 years would actually authorize this mailing.
Writing content for a website, newsletter or blog has to provide valuable information that a reader trusts or they simply won't return. This newsletter was a list of 10 things and each thing was made up of a one liner that kept me wanting more but they failed to deliver. Here's what this newsletter was like, this is merely and example.
<Start>"1. Write good content to keep the reader interested."<End>
As you can see the statement is true but it didn't explain a thing. When you're writing an information piece you need to keep your reader in mind. Sure you know the topic fairly well but the purpose of the visitor to your website because they're looking for information. Take the time to explain your statement so that the reader understands.
A very important part of getting traffic to your website is keeping them there. The last thing you want to do is confuse them or leave them wanting more. If that's the case, they're going to look elsewhere and they just may never come back.
The person that wrote the article for the newsletter was simply writing an article so that they could plug their actual website at the end of the newsletter. The problem is that they article was written so poorly that I didn't even visit the website because I could only imagine the content.
This post probably sounds more like a rant rather than an informational post but it's actually the very opposite. I'm using a personal experience to help you so that you don't lose out on valuable traffic when you get to the stage where you're writing posts for blogs, articles or even newsletters.
Best regards,
David Lalumendre
www.WebsiteSpot.com