Hello<\/p>\n
I last left off after briefly explaining fees associated with merchant accounts and accepting credit cards on your website. I gave a brief explanation so please make sure that you ask as many questions as you can so that you don't have any unexpected charges after locking into a contract with a credit card processor.<\/p>\n
In this post I'm going to explain the most popular payment provider out there, Pay Pal<\/a>, and the pros & cons of accepting credit cards via Pay Pal<\/a>. For those who aren't familiar with PayPal.com, PayPal lets you send or receive money from anyone with an email address. They are sort of the middleman to ensure secure transactions for both the buyer and the seller. PayPal makes their money by charging a minimal fee on completed transactions. The fee is generally paid by the seller.<\/p>\n I'm sure you've heard and probably used them but Pay Pal<\/a> is probably the most trusted provider of merchant services on the internet. Most shopping carts out there are integrated with Pay Pal<\/a> because of the popularity of the payment processor. They offer a few different options but if you don't have any intention of setting up a true credit card processor right now they are without a doubt the way to go.<\/p>\n Be sure to sign up for their Business or Premier plan because this will allow you to accept credit cards without your customer having to have a Pay Pal<\/a> account.<\/p>\n PROS: <\/strong><\/p>\n CONS: <\/strong><\/p>\n Here are some other basics related to Pay Pal<\/a>. They offer some great ways to get your money fast, going so far as offering a Pay Pal debit card<\/a> so that you can start using your funds the same day. You will need to go through some verification steps to be an 'verified' PayPal merchant which is a must because it proves to your customers that you've gone through the steps to prove you are who you say you are. This is going to help when it comes to conversions.<\/p>\n Also, if you plan on selling on eBay you'll definitely want to accept Pay Pal<\/a> because they won't accept any other payment providers such as Google Checkout. Pretty much anyone that uses eBay will use Pay Pal<\/a> as their payment method. This is obviously my opinion but it's an opinion drawn from experience.<\/p>\n In closing, even if you accept credit cards through a true merchant provider you'll want to also give the option of Pay Pal<\/a>. Many people don't have a credit card and this gives them a reason & the capability of still purchasing through your website.<\/p>\n I hope this helps.<\/p>\n\n
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