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Reviews Featured

Get Paid Reviews - Is it Worth the Business Risk?

As a long time critic of Yelp, it did not surprise me to learn that they will now penalize businesses that attempt to get paid reviews. A few months . . .

  • David
  • October 29th, 2014
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What is bounce rate?

What Bounce Rate Really Says About Your Site

If you don't know what your site's bounce rate is, then you aren't paying attention to one of the most important metrics about your site. While many SEO experts . . .

  • David
  • October 27th, 2014
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Content Marketing Tips for eCommerce Websites

If you've spent time browsing ecommerce sites, you might notice that many are kind of thin on content. This is too bad, because content can boost both visits and . . .

  • David
  • October 24th, 2014
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Social media guidelines

Creating Social Media Guidelines for Employees

In today's world, it's unrealistic to block employees from social media. For many, checking in on Facebook or looking at the Twitter feed is as much a part of . . .

  • Ruth Ann
  • October 22nd, 2014
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blog writers block

Trying to Blog? Get Rid of the Distractions

Every once in a while, I come across some truly useful advice about writing and blogging. Most of them are about overcoming writers'--or bloggers'--block but recently, I came across . . .

  • Ruth Ann
  • October 20th, 2014
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Christmas online store

It's October! Get Your Online Store Ready for the Holidays

Anyone who's been in a retail store the past couple of weeks has no doubt noticed the Halloween displays, which cropped up just as the Back-to-School sales ended. In . . .

  • David
  • October 16th, 2014
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Google hummingbird

Keyword String Theory: Long Tail for Shorter Searches

People who read or even just browse science articles have probably heard about string theory. It's a physics theory that provides the most thorough description we have so far . . .

  • Ruth Ann
  • September 25th, 2014
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Email marketing

Email Marketing is Alive and Well

A few years ago, some commenters in the marketing field were proclaiming that email no longer mattered. It was being replaced by Facebook messaging, Twitter, SnapChat, or some other . . .

  • David
  • September 16th, 2014
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Negative SEO

How To Spot and Fight Negative SEO

In the world of the web, there are many things a website owner can't directly control. While there are many methods you can employ to improve the rankings of . . .

  • David
  • August 14th, 2014
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Tracking Google Authorship without Author Data

A little over a month ago, Google announced it was removing author photos from the search results. Since those photos were one of the main reasons many people implemented . . .

  • David
  • August 12th, 2014
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