Google was a busy little operation in 2014, wasn't it? It made key changes in its Panda algorithm, then in Penguin. It made changes to Pigeon, Pirate, and Maps. It made key changes to local searches; in fact, some commentators like Search Engine Land's Greg Sterling think Maps is as important to Google than search. "It’s […]
- Ruth Ann
- June 18th, 2015
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Halloween and the midterm elections were over inearly November, which means it's officially holiday shopping season! Let's make it formal to recognize that Black Friday and Cyber Monday are mid-cycle events. Ecommerce sites can focus on building up content to reach out to online shoppers, who will play as strong a role as they did […]
- Ruth Ann
- November 10th, 2014
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Every once in a while, I come across some truly useful advice about writing and blogging. Most of them are about overcoming writers'--or bloggers'--block but recently, I came across an EZines piece about creating time to blog. This seems to be the #1 reason people don't blog: they can't find the time to squeeze in […]
- Ruth Ann
- October 20th, 2014
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People who read or even just browse science articles have probably heard about string theory. It's a physics theory that provides the most thorough description we have so far of the universe. What it says is that everything is basically some form of a string. It makes sense: life, as in DNA, is depicted as […]
- Ruth Ann
- September 25th, 2014
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The war against guest posting is on, and Google seems to be winning. So far this year, Matt Cutts seems to be delivering on his promise to squash guest posting out of the SEO toolbox. His warning is guest blogging with the primary objective of obtaining links for SEO reasons. I'm here to tell you […]
- David
- August 1st, 2014
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If you've been using Google lately—and let's face it, who hasn't been using Google lately—then you may have noticed the absence of those tiny smiling mugs of hundreds of authors. This is no coincidence. On June 25th, Google's John Mueller announced on his Google+ page that Google Authorship was changing face. Literally. Mueller's announcement revealed […]
- David
- July 10th, 2014
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When you first start blogging, opportunities abound. Your chest pounds with excitement as you realize how vast and fluid the blogging world is. Anything can happen. This can lead to illusions of grandeur really quickly. Your mind starts to imagine...What if this gets picked up by HuffPo? What if The Today Show gets so tickled […]
- David
- March 20th, 2014
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If the purpose of writing is to communicate, then it's imperative to make sure your message is reaching your readers. But as you start to specialize your topics for a certain audience, it's easy to slip into jargon--specialized language that might be easily understood by those in the know, but can alienate outsiders. Nearly every […]
- David
- March 12th, 2013
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Writing Great Content is a blogger’s main job, if you don’t do it, then you aren’t a very good blogger. As they say content is king. Why is writing great content so important? First it makes your blog relevant, which means people care and are invested in reading your content. Second it makes it much […]
- David
- February 19th, 2013
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For those of you in the market to improve your content writing skills, there is one program out there in particular that will do that and more. It's through the user-generated content site, HubPages, which features an enormous variety of work from an even wider group of authors. Anyone can create an account and start […]
- David
- December 24th, 2012
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