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email marketing best practices

Try These 5 Email Marketing Best Practices

Long before there was email marketing, there were brochures, ads, and flyers. Since the first email traveled between two computers in 1971, it has become ubiquitous in internet communication. For the first time in history, long distance communication can be accomplished for no more cost than the cable bill. Who here remembers paying $1 per […]

  • Donna Fisher
  • August 24th, 2016
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ppc management software

The Big Lie with PPC Management Software

Author: Chris Hickman is the Founder and CEO at Adficient with 14 years of experience in search marketing and conversion optimization. In 2006 he founded Adwords Suspension and Google Penalty recovery service at GetBackonGoogle.com to help businesses and websites to get back on Google. --------- To this day, I have yet to find a PPC […]

  • David
  • August 19th, 2016
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google homepage thumb

Your SEO and the Google Zoo

I learned my SEO back in the dark ages of “keyword stuffing.” Silly me, I thought that when I lost my job in the Great Recession, I could “write for the internet” and monetize my writing ability. That’s when I learned about spinning articles. If you have been in the business for more than 5 […]

  • Donna Fisher
  • August 17th, 2016
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what is a 301 redirect

What is a 301 Redirect and Why Does It Matter?

  Moving can be a strenuous and time-consuming activity. But this doesn't just apply to moving to a new house or office building - moving to a new website can be a tricky process as well! And unfortunately, many people miss opportunities when it comes to linking to older sites. Nearly everyone who has a […]

  • David
  • August 12th, 2016
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abandoned cart recovery

WHAT IS ABANDONED CART RECOVERY?

You work hard to get customers to your website. You keep your site fresh, make sure all of the links work, and send out regular emails with specials and sales. You keep quality SEO content on the internet to draw in shoppers and improve rankings. But, on the site itself, you find abandoned shopping carts […]

  • Donna Fisher
  • August 10th, 2016
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Why Is Local SEO Important

Why Local SEO Is Important For Your Business?

I get asked this question all the time. Usually, client's don't understand why local SEO is beneficial for their business, and they're unsure of the difference between local SEO and regular SEO. In my last post here, I outlined what domain authority is and also gave you a brief rundown of how to improve your SEO. […]

  • Tom Watts
  • August 8th, 2016
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What Is Domain Authority

What Is Domain Authority

If you're trying to improve your site's SEO, then domain authority should be a main focus for you. But what is domain authority? To put it simply, domain authority is a score from 1-100 developed initially by Moz.com that attempts to guess how well a site will do in the search results. There is no set […]

  • Tom Watts
  • August 5th, 2016
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Moving from HTTP to HTTPS

SEO Considerations When Moving from HTTP to HTTPS

When users browse the web, they look for many things. Not only do they want a website that is visually appealing and provides them with the information they’re looking for, but they want a secure experience. In order to meet these demands more efficiently, many people are switching their website over from HTTP to HTTPS. […]

  • David
  • August 4th, 2016
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header tags

What Are Header Tags, And Does My Content Need Them?

Have you ever listened to someone with a monotone voice make a speech? If so, then you know why header tags are important. A monotone speaker gives the listener no clue as to priorities in content. The greeting, delivered to the hosts of the conference, has the same inflection, pitch, and tone as the crucial […]

  • Donna Fisher
  • August 3rd, 2016
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web host

Your DIY Website: The Most Important Qualities of Your New Web Host

If you’re building a new website, you’ve probably already researched the way to start. While having a good idea about what you want your site to look like and accomplish is helpful, the first major step to creating a website is finding a web hosting company. Getting a domain for your site gives you the foundation […]

  • David
  • July 25th, 2016
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