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Hashtags

Using Hashtags for Local SEO

Did anyone even think about the hashtag (#) before the 2000s? In fact, how many people even knew it was called a hashtag? I seem to remember thinking it was used for numbering. It was only when I lived in England in the mid-1990s that I heard someone call it a hashtag. Anyway, just as the […]

  • Ruth Ann
  • February 15th, 2016
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Twitter Featured

Starting A Twitter Business Account: Does it Make Sense?

When Twitter started, it may have seemed like a fad. However, it has rapidly proven its staying power. Perhaps beyond any other form of social media, it has progressed to affect a greater variety of groups. Politicians use it to convey their messages (in fact, some members of Congress were criticized for tweeting during the […]

  • David
  • October 29th, 2014
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Social media guidelines

Creating Social Media Guidelines for Employees

In today's world, it's unrealistic to block employees from social media. For many, checking in on Facebook or looking at the Twitter feed is as much a part of their daily lives as going to work. Even if you block their access, they can still check on their smartphones during lunches and breaks. Rather than […]

  • Ruth Ann
  • October 22nd, 2014
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The Pros and Cons of Setting Up a Blogger Review Program

Business owners, small-scale artisans, webmasters, and other internet professionals, gather 'round. There's something of varying popularity that's worth discussing in detail, and that's the blogger review program. Finding the best way to get the word out Hypothetically speaking, let's say you run a small-scale beauty care company with about 15-20 different products to treat both […]

  • Rachael Cleveland
  • April 9th, 2014
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One Sneaky Trick to Defeat Facebook Page Algorithms

It’s no secret that Facebook keeps changing its analytics, and not for the better. In order to pay special attention to those page owners who pay for engagement, those who do not are struggling. Even if you have 5,000 subscribers, you may very well see some posts with a reach of only 250 or so. […]

  • David
  • March 18th, 2014
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Share Buttons: Good or Bad?

Social media marketing has become the number one way bloggers and content creators market their content. The reason behind this is twofold. First it’s free so it isn’t as financially burdensome as traditional advertising, and second because it cultivates a community around the content, which advertising fails to do. Every blogger, therefore probably recognizes the […]

  • David
  • February 21st, 2013
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Download Facebook Pages Manager App for Facebook On-the-Go

One of the most important parts about maintaining your social media presence online is, you know, to do it. You need to share pictures, links, thoughts, and more on a regular basis. That can be more than a little challenging, especially if you're not able to sit in front of the computer screen all day […]

  • David
  • February 1st, 2013
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Should I Be On Reddit?

Ah, Reddit. It's notoriously difficult to describe, yet continues to be a social hub for millions of users each and every day. With that kind of traffic, bloggers and business owners want a piece of the traffic pie. But, how? How does the site work? What does a good post look like? Although Reddit is […]

  • David
  • January 28th, 2013
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How to Get the Facebook Page Following You Dream About

You've seen those bloggers and business owners with large masses of followers who jump and Like and click and comment on absolutely everything. It's like people are frothing from the mouth just to say "hello," but why? More importantly, how? Developing a strong, engaged Facebook Page following takes time, patience, and utter sincerity. Here are […]

  • David
  • January 23rd, 2013
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A Little Something Extra: The Value of Personality in Social Media

Social media is one of the most important parts of your business or blog's web presence. It helps you out on a technical side with SEO and marketing, but it also gives you an opportunity to connect with users in a very real way (however false it may sometimes feel). The problem with social media […]

  • David
  • January 9th, 2013
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