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Google Penguin And The Google Zoo

A few weeks ago, I wrote about Google Panda and it’s place in the Google Zoo for SEO rankings. Panda evaluates the quality of content on your websites and link building content. This is intended to improve consumer experiences and provide higher quality content, as opposed to content that has simply been stuffed with keywords. […]

  • Donna Fisher
  • October 7th, 2016
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Google AMP As A Ranking Signal

Accelerated Mobile Pages, or AMP, is Google’s newest initiative to optimize and deliver mobile content. Participants in this program find that their sites load almost instantly on handheld devices. AMP was introduced a year ago and has undergone a few changes over the last year. This has led to theories that it won’t be around […]

  • Donna Fisher
  • September 29th, 2016
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what is google amp

What Is Google AMP, and Will You Use It?

Google AMP, or Accelerated Mobile Pages, was rolled out this year. This undoubtedly changes the Search Engine Results Page, or SERP, displayed by the browser as a result of a searcher’s query. It is said that only babies and politicians like change, and both for the same reason, so is AMP a change that will […]

  • Donna Fisher
  • September 16th, 2016
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Your SEO and the Google Zoo

I learned my SEO back in the dark ages of “keyword stuffing.” Silly me, I thought that when I lost my job in the Great Recession, I could “write for the internet” and monetize my writing ability. That’s when I learned about spinning articles. If you have been in the business for more than 5 […]

  • Donna Fisher
  • August 17th, 2016
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Why Is Local SEO Important

Why Local SEO Is Important For Your Business?

I get asked this question all the time. Usually, client's don't understand why local SEO is beneficial for their business, and they're unsure of the difference between local SEO and regular SEO. In my last post here, I outlined what domain authority is and also gave you a brief rundown of how to improve your SEO. […]

  • Tom Watts
  • August 8th, 2016
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What Is Domain Authority

What Is Domain Authority

If you're trying to improve your site's SEO, then domain authority should be a main focus for you. But what is domain authority? To put it simply, domain authority is a score from 1-100 developed initially by Moz.com that attempts to guess how well a site will do in the search results. There is no set […]

  • Tom Watts
  • August 5th, 2016
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Moving from HTTP to HTTPS

SEO Considerations When Moving from HTTP to HTTPS

When users browse the web, they look for many things. Not only do they want a website that is visually appealing and provides them with the information they’re looking for, but they want a secure experience. In order to meet these demands more efficiently, many people are switching their website over from HTTP to HTTPS. […]

  • David
  • August 4th, 2016
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Small Business

Online Marketing for Small Business Saturday

November 29 will mark the fifth Small Business Saturday event, a day when shoppers are urged to put down the newspaper circulars and take a short drive downtown to do some of their holiday shopping at the local shops. Small Business Saturday is an opportunity for small businesses to get out from under the shadows […]

  • David
  • November 6th, 2014
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What is bounce rate?

What Bounce Rate Really Says About Your Site

If you don't know what your site's bounce rate is, then you aren't paying attention to one of the most important metrics about your site. While many SEO experts put all of their time and effort into the rankings, bounce rate often gets overlooked. If you have a high bounce rate, then all of those […]

  • David
  • October 27th, 2014
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Negative SEO

How To Spot and Fight Negative SEO

In the world of the web, there are many things a website owner can't directly control. While there are many methods you can employ to improve the rankings of your website, you are ultimately at the mercy of Google's algorithms. As if constant Google changes weren't enough, there's also a damaging and growing trend in […]

  • David
  • August 14th, 2014
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