The Alexa Toolbar offers users several free features to gauge the standing of any website they visit. From one simple download, you can click a button to view: Alexa Traffic Rank Related Links Wayback Search Analytics Website Reviews Now, some of these might not provide small business owners with much information, but others can be incredibly […]
- David
- October 31st, 2014
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WordPress Plug Ins are extremely useful, especially when you are trying to make money off of your blog. They can bring in readers and traffic, help you with your blog's search engine optimization, and even keep track of your stats so that you know who is visiting your blog and which keyword strand they used […]
- David
- October 29th, 2014
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When Twitter started, it may have seemed like a fad. However, it has rapidly proven its staying power. Perhaps beyond any other form of social media, it has progressed to affect a greater variety of groups. Politicians use it to convey their messages (in fact, some members of Congress were criticized for tweeting during the […]
- David
- October 29th, 2014
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As a long time critic of Yelp, it did not surprise me to learn that they will now penalize businesses that attempt to get paid reviews. A few months ago, the site announced that they will now show a warning on business pages that they suspect have paid for positive reviews. During the same time […]
- David
- October 29th, 2014
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If you don't know what your site's bounce rate is, then you aren't paying attention to one of the most important metrics about your site. While many SEO experts put all of their time and effort into the rankings, bounce rate often gets overlooked. If you have a high bounce rate, then all of those […]
- David
- October 27th, 2014
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If you've spent time browsing ecommerce sites, you might notice that many are kind of thin on content. This is too bad, because content can boost both visits and sales, and help the site build a reputation for knowing the products it sells. If you are selling online, take the time to read these content […]
- David
- October 24th, 2014
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Anyone who's been in a retail store the past couple of weeks has no doubt noticed the Halloween displays, which cropped up just as the Back-to-School sales ended. In the eCommerce world, these two major late summer/early autumn signals that it's time to think about getting your eCommerce site ready for the holidays. Not Everyone […]
- David
- October 16th, 2014
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A few years ago, some commenters in the marketing field were proclaiming that email no longer mattered. It was being replaced by Facebook messaging, Twitter, SnapChat, or some other service. But that just hasn't been the case, particularly in the business world. For starters, email continues to appear front and center on mobile devices. What's […]
- David
- September 16th, 2014
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In the world of the web, there are many things a website owner can't directly control. While there are many methods you can employ to improve the rankings of your website, you are ultimately at the mercy of Google's algorithms. As if constant Google changes weren't enough, there's also a damaging and growing trend in […]
- David
- August 14th, 2014
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A little over a month ago, Google announced it was removing author photos from the search results. Since those photos were one of the main reasons many people implemented Google Authorship in the first place, there was plenty of uproar about it. Of course, Google insisted this wasn't the end of Authorship and that click-through […]
- David
- August 12th, 2014
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