5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign
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David
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February 24th, 2014
Google Webmaster Tools is a free web service that Google provides for webmasters. These individuals can use this service to stay updated with any broken links on the website, get a list of all internal and external pages that link to the website, and more. Google Webmaster Tools can be a great resource for maximizing your SEO campaign, especially for marketing and content creation departments. The service provides the essentials for helping you create an intelligent and rewarding SEO campaign.
Five ways to use Google Webmaster Tools to get the most out of your SEO campaign include:
Monitoring Website Traffic Patterns
This service emphasizes the way that Google views your website from a search point of view. Although it can tell you the traffic patterns relevant to your website, Google Webmaster Tools also provides information on recent and relevant algorithmic changes. You will be able to see the pages that were viewed the most, and which search queries garnered the most amount of traffic for your website.
Search Queries
It is virtually impossible to have a successful SEO campaign without taking a close look at the Search Queries. This section gives a detailed account of current and average keyword rankings. When you want to see trends, take a look at "With Change," which will tell you how your SEO campaign has performed over time.
Website Cleanliness
No one likes clutter, whether it is around the house or online. If you are trying to launch a successful SEO campaign, it is time to clean up. This service tells you where you should concentrate your efforts for the best results. Some common areas of interest include removing URL's for dated or expired content, making HTML improvements, and identifying crawl errors.
Insight on Keywords
An intelligent SEO campaign entails finding which keywords attract the most visitors. Looking at individual search queries by different keywords gives you an idea of which pages are most highly ranked for a particular keyword. This information will tell you which keywords Google thinks are most essential for your website.
Rework your Keyword Strategy
You probably selected certain keywords to bring visitors to your website when you were initially creating it. Although the words may be working, it is a good idea to take advantage of Google Webmaster Tools to figure out which keywords every content page ranks for. Along the way, you might discover a few surprises.